Whiteboard Wisdom: Deep Insights Through Collaboration “the whiteboard effect. For some types of problems, working with someone else at the proverbial shared whiteboard can push you deeper than if you were working alone. The presence of the other party waiting for your next insight—be it someone physically in the same room or collaborating with you virtually—can short-circuit the natural instinct to avoid depth.” ― Cal Newport, Deep Work: Rules for Focused Success in a Distracted World