Writing · Pricing / Revenue Management
While the DOJ has raised concerns about RealPage’s utilization of nonpublic data, this practice is legal as long as the data is managed appropriately, said Michelle Lowery, an antitrust and competition law partner at the Chicago-based firm McDermott Will & Emery, adding that it wouldn’t be surprising if a majority of its current customers stay.
“Certainly, this is a wakeup call that reflects new thinking about how companies should benchmark and use data,” she told Multifamily Dive. “One thing that can be done is document all decisions on pricing from one’s own unilateral perspective and what underlies that decision rather than a blind relying on data from one company.”
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