Wendy’s Isn’t Just Hiring a CTO. They’re Building a Content Machine Disguised as a Job Posting Wendy’s just launched a contest to hire a “Chief Tasting Officer.” $100K to eat Wendy’s on camera and make content. Sounds like a fun PR stunt. It’s way more than that. Think about what’s actually happening. Thousands of people will film themselves eating Wendy’s food. They’ll post 60 second videos to TikTok and Instagram featuring Wendy’s products and branding. They’ll tag Wendy’s. They’ll share it with their followers. Every single applicant becomes a free brand ambassador. Every video is a free ad Wendy’s never had to script, shoot, or produce. Now do the math. A single branded TikTok from a mid-tier creator costs $500 to $5,000. A YouTube video from the same tier runs $5,000 to $20,000. Wendy’s is about to get thousands of these for free. The cost? One $100K contract for the winner. And the people who don’t win? They still got views. They still got content for their own page. Nobody walks away resenting Wendy’s. Most marketing feels like marketing. That’s why people skip it. The best campaigns feel like opportunities. People opt in. They do the work. They promote your brand because they want to, not because you paid them to. Wendy’s didn’t buy advertising. They designed a game where the audience does the advertising. One job posting. Thousands of free ads. Millions of impressions. What contest could your business run where the applicants do your marketing for you? https://lnkd.in/eW_WmeWz