We have a shield, or attention filter, between the world and our brain. This attention filter protects us against the noise of the world: without it, we would constantly be bombarded with so much information we would be overloaded and paralyzed…. Most information doesn’t get through, but the holes [in our attention filter] do allow through information that appeals to our dramatic instincts. So we end up paying attention to information that fits our dramatic instincts, and ignoring information that does not. The media can’t waste time on stories that won’t pass our attention filters. Here are a couple of headlines that won’t get past a newspaper editor, because they are unlikely to get past our own filters: “MALARIA CONTINUES TO GRADUALLY DECLINE.” “METEOROLOGISTS CORRECTLY PREDICTED YESTERDAY THAT THERE WOULD BE MILD WEATHER IN LONDON TODAY.” Here are some topics that easily get through our filters: earthquakes, war, refugees, disease, fire, floods, shark attacks, terror attacks. The unusual events are more newsworthy than everyday ones." - Hans Rosling