There is so much misinformation about what works and what doesn't work in advertising! Ad blockers—because nothing says "I want a new apartment," like relying on a micro-influencer with 8,000 followers and a ring light. Meanwhile, we’re catching leads from Google Ads, Apartments.com, and drive-bys like it’s a relay race. Residents looking for a place to live aren’t swiping through influencer stories hoping for a promo code—they’re typing 'apartments near me' into maps. As long as our buildings stand tall and our listings are online, ad blockers won’t block the front door! What’s out: Traditional advertising Print ads, billboards and even traditional digital ads like banner ads are losing relevance. Gen Z is turned off by inauthentic or overly promotional content, making traditional advertising methods less effective. In fact, eMarketer reports that 51 percent of Gen Z uses ad blockers, meaning a significant portion of your audience may never even see your paid ads. Instead of relying on intrusive ads, shift your focus toward organic content and influencer partnerships. Influencer marketing—especially with micro-influencers—is highly effective for reaching Gen Z. These influencers feel more relatable and authentic, creating stronger connections with their audiences.