𝐓𝐡𝐞 𝐌𝐨𝐬𝐭 𝐀𝐯𝐨𝐢𝐝𝐞𝐝 𝐒𝐤𝐢𝐥𝐥 𝐢𝐧 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬? 𝐓𝐚𝐤𝐢𝐧𝐠 𝐅𝐞𝐞𝐝𝐛𝐚𝐜𝐤. Over the past 10 years, FranklinCovey surveyed 150,000+ managers and professionals from 500+ companies—including 83 of the Fortune 100. They asked them to rate each other (and themselves) on 78 aspects of business effectiveness. The two lowest-scoring skills, year after year? 🔹 “Receives negative feedback without becoming defensive.” 🔹 “Seeks feedback on ways he/she can improve.” Think about that. The most avoided skill in business isn’t financial modeling or strategy—it’s the ability to take and seek feedback. Yet, the people who rise to the top aren’t the ones who avoid critique. They’re the ones who lean into it. What’s one piece of feedback that made you better?