The market analogue of this is evident every time you turn on a financial news channel. Some Ivy League educated market wizard in a $3,000 suit is expounding a complicated macro thesis that interweaves everything from geopolitical threats to potential Fed moves to soybean production. Listening to such a story is hypnotic and rightly impressive; the human ability for higher order thinking and pattern recognition is on full display. 𝐁𝐮𝐭 𝐚𝐥𝐥 𝐭𝐨𝐨 𝐨𝐟𝐭𝐞𝐧 𝐨𝐮𝐫 𝐦𝐚𝐫𝐤𝐞𝐭 𝐰𝐢𝐳𝐚𝐫𝐝 𝐢𝐬 𝐥𝐢𝐤𝐞 𝐭𝐡𝐞 𝐡𝐮𝐦𝐚𝐧 𝐬𝐮𝐛𝐣𝐞𝐜𝐭 𝐢𝐧 𝐨𝐮𝐫 𝐠𝐚𝐦𝐞 𝐬𝐡𝐨𝐰 𝐰𝐡𝐨 𝐡𝐚𝐬 𝐨𝐯𝐞𝐫𝐜𝐨𝐦𝐩𝐥𝐢𝐜𝐚𝐭𝐞𝐝 𝐭𝐡𝐞 𝐭𝐚𝐬𝐤. 𝐓𝐡𝐞 𝐞𝐥𝐞𝐠𝐚𝐧𝐜𝐞 𝐨𝐟 𝐭𝐡𝐞 𝐬𝐭𝐨𝐫𝐲 𝐡𝐚𝐬 𝐨𝐯𝐞𝐫𝐭𝐚𝐤𝐞𝐧 𝐭𝐡𝐞 𝐥𝐢𝐤𝐞𝐥𝐢𝐡𝐨𝐨𝐝 𝐨𝐟 𝐢𝐭𝐬 𝐨𝐜𝐜𝐮𝐫𝐫𝐞𝐧𝐜𝐞." The Behavioral Investor Daniel Crosby