“𝐒𝐭𝐫𝐚𝐭𝐞𝐠𝐲 𝐦𝐞𝐚𝐧𝐬 𝐬𝐚𝐲𝐢𝐧𝐠 ‘𝐧𝐨.’” – 𝐃𝐚𝐯𝐢𝐝 𝐌𝐚𝐢𝐬𝐭𝐞𝐫 This is the filter the best use to stay focused! The best operators don’t chase shiny objects. They ask one question: “Does this fit our strategy?” If it doesn’t—they walk away. McDonald’s beat its copycats by being boring and consistent. Microsoft beat Netscape by staying focused while the other side flailed. In multifamily, I see teams throwing time and money at every new tech, every marketing trick, every guru hack. Meanwhile, their basics are a mess: — Pricing is off — Models are dirty — Leasing team isn’t trained — Work orders are piling up Here’s a better strategy: Fix the boring stuff first. Then say “no” to everything that doesn’t directly help lease apartments or keep residents.