Some interesting ideas in this article about using social media for property management. "How do we break through all of the noise on social media to engage our audience? Social listening to better understand what people are saying about us Analyzing previous content to see what resonated with our audience Market research on whats happening in our industry to provide insights that are important  The 5:3:2 rule for content is our foundation—it’s about striking the right balance while engaging our audience and promoting our company and products via social media. Curation: Sharing content from other sources relevant to our audience. Examples include sharing market trends and government affairs relevant to rental housing from organizations like NAA, NMHC, SHRM and IREM. Creation: Content we create that’s relevant to our audience. This spans from thought leadership pieces to trends involving Barbie, Taco Bell and Taylor Swift. We take important topics like training employees, writing policies and enhancing property operations and make them informative with new information to educate our audience.  Humanization: Making content that is personal, fun and humanizes our brand. Authentic photos, videos and quotes help share the personal side of our business through human connection. CSR initiatives are part of this strategy. Posts that work best for our audience: Less formal, branded content Pictures of real people at the community Celebrating industry professionals Acknowledging national holidays  Intentional focus on industry impact —Stephanie Anderson, Senior Director, Grace Hill" https://lnkd.in/gWpVBErQ