She makes some excellent points... It’s better to focus on quality leads—those likely to become customers—rather than just filling your sales pipeline with as many prospects as possible. Today’s buyers often take months to make decisions, so it’s essential to track their journey consistently from their first interaction to the final deal. Success comes from using data to guide decisions while telling genuine stories, such as sharing real testimonials from residents. You should track your metrics regularly instead of waiting for a campaign to end before reviewing its performance. This allows for quick adjustments and better results. The best strategy blends digital skills with meaningful in-person experiences, giving potential buyers different ways to connect. In real estate, where changes happen slowly, those who can turn data into real personal connections have the edge over their competitors. https://lnkd.in/ePt6WqxK