Savvy, a player in the short-term rental space, just made a bold promise: “No fees. Ever.” It’s a pricing play as old as business itself — undercut the giants and grab attention. But as Mickey Drexler, former CEO of J.Crew, once said: “The best price is to sell it for what it’s worth.” And that’s the question I’m asking. In a world where every dollar saved wins a click, when does competing on price stop being an advantage — and start becoming a liability? In my latest article, I unpack Savvy’s strategy, the hidden costs of price wars, and why most businesses that race to the bottom never make it across the finish line.