Writing · AI / Automation / Tech
Quick attribution test.
Your property's revenue is up 6% this quarter. You have six possible explanations on the wall: new AI Software, better training, price cut, vendor change, market tailwind, competitor screwed up, and "staff finally started answering the phone."
Which one are you going to take credit for in the owner meeting next week?
If you said "the new AI software" without flinching, congratulations; you are this cartoon.
Many executives are. We love attribution stories that point at things we bought, deployed, or installed. We're allergic to attribution stories that point at things we should have been doing all along.
Maintenance KPIs are where this allergy is most expensive. I remember when a property manager told me her team closed 102 work orders. She was proud of it. I asked her one question she couldn't answer.
Here's the question. Here's what it costs operators who can't answer it. And here's what to track instead.