“𝐍𝐨𝐭𝐡𝐢𝐧𝐠 𝐒𝐚𝐲𝐬 ‘𝐖𝐞𝐥𝐜𝐨𝐦𝐞 𝐇𝐨𝐦𝐞’ 𝐋𝐢𝐤𝐞 𝐍𝐢𝐜𝐨𝐭𝐢𝐧𝐞 𝐖𝐚𝐥𝐥𝐬 𝐚𝐧𝐝 𝐌𝐲𝐬𝐭𝐞𝐫𝐲 𝐒𝐭𝐚𝐢𝐧𝐬” No one cares about your “$500 off move-in” special if the unit smells like cigarettes, has dead bugs in the cabinet, and the blinds look like they’ve been through a tornado. 𝐏𝐫𝐨𝐦𝐨𝐭𝐢𝐨𝐧 𝐨𝐧𝐥𝐲 𝐰𝐨𝐫𝐤𝐬 𝐰𝐡𝐞𝐧 𝐭𝐡𝐞 𝐩𝐫𝐨𝐝𝐮𝐜𝐭 𝐝𝐨𝐞𝐬𝐧’𝐭 𝐬𝐮𝐜𝐤.