𝐈𝐧𝐯𝐞𝐬𝐭𝐢𝐧𝐠 𝐢𝐧 𝐩𝐫𝐨𝐟𝐞𝐬𝐬𝐢𝐨𝐧𝐚𝐥 𝐩𝐡𝐨𝐭𝐨𝐠𝐫𝐚𝐩𝐡𝐲 𝐢𝐬𝐧'𝐭 𝐣𝐮𝐬𝐭 𝐚𝐛𝐨𝐮𝐭 𝐦𝐚𝐤𝐢𝐧𝐠 𝐭𝐡𝐢𝐧𝐠𝐬 𝐥𝐨𝐨𝐤 𝐩𝐫𝐞𝐭𝐭𝐲; 𝐢𝐭'𝐬 𝐚 𝐜𝐚𝐥𝐜𝐮𝐥𝐚𝐭𝐞𝐝 𝐬𝐭𝐞𝐩 𝐭𝐨𝐰𝐚𝐫𝐝 𝐛𝐨𝐨𝐬𝐭𝐢𝐧𝐠 𝐜𝐨𝐧𝐯𝐞𝐫𝐬𝐢𝐨𝐧 𝐫𝐚𝐭𝐞𝐬. "Having great images online isn’t just a fun way to spruce up your website. Data shows just how important it is for conversion rates. According to a RentCafe.com study of more than 50,000 national listings, the topmost impactful way to increase the conversion rate of an ILS rental listing is to add images. Specifically, adding more than 20 photos exponentially increased conversion rates." https://lnkd.in/e8-SMHzN