Interesting article - maybe your apartment complex isn't charging enough fees? "Apartments.com is among the sites that have built tools to address fee transparency, enabling prospects to add any of 72 potential fees to their base rent and configure it to their own situation. These potential fees include some that aren’t very common, such as boat slip fees for shoreside communities. Operators are beginning to do the same on their community websites." We are as good as the airlines at unbundling fees for our residents! I never thought there could be 72 potential fees we could charge! This is also a great point from the resident's perspective... “It’s two sides of a pendulum,” said Robert Jones, principal product manager for Entrata. “You can start out with a low price that’s just your base rent, but then later you might see other fees tacked on, which creates something of a bait-and-switch scenario with renters. On the opposite end, if you advertise your all-in price, sometimes you price yourself out of being competitive—even if your overall price is the same as the comps.” https://lnkd.in/eRNMb2-T