Interesting... What do you learn from the data gathered through interactions between bots and prospects? Baum: First, we’re seeing the number of prospects that are coming in after hours. When we first started with chatbots and automation, about 40 percent of our leads were coming in after hours, and now we’re seeing about 47 percent. And to really understand prospect behavior from that standpoint, that data has been really important. We’ve also seen our lead-to-appointment ratio increase. We’re seeing that prospects aren’t shying away from interacting with bots, and in some cases, they might not be able to even tell that the interaction is being handled by a bot. Those are all really valuable data points for us. https://lnkd.in/ePUViwVj