Writing ยท Pricing / Revenue Management

2025-09-10
๐—œ๐—บ๐—ฎ๐—ด๐—ถ๐—ป๐—ฒ ๐—ฏ๐˜‚๐˜†๐—ถ๐—ป๐—ด ๐—ฎ ๐—ฟ๐—ฒ๐—ต๐—ฎ๐—ฏ ๐—น๐—ถ๐—ธ๐—ฒ ๐—ฎ๐—ฑ๐—ฑ๐—ถ๐—ป๐—ด ๐˜๐—ผ ๐—ฎ ๐—ฆ๐—ต๐—ผ๐—ฝ๐—ฝ๐—ถ๐—ป๐—ด ๐—–๐—ฎ๐—ฟ๐˜. ๐—ง๐—ต๐—ฎ๐˜โ€™๐˜€ ๐˜„๐—ต๐—ฎ๐˜โ€™๐˜€ ๐—ฐ๐—ผ๐—บ๐—ถ๐—ป๐—ด. I remember a property we had in downtown Nashville. It was an older building, and we were renovating the bathrooms. When we pulled off the vanities to connect new plumbing, the pipes inside the walls just crumbled. Every time we touched them, they fell apart. We had contingency in the budget, so we were fine. But the lesson stuck: with buildings of that vintage, I now assume the pipes behind the walls are shot. If I can check during due diligence, I do. That experience made me think about the hidden value of data. The knowledge from all those renovations is sitting in my headโ€”but itโ€™s not in a database I can pull down, share and use. And thatโ€™s a waste. Which brings me to West Shore Home. Theyโ€™ve scaled to nearly $1B in revenue by turning messy, custom bathroom remodels into a repeatable system: Scan in minutes: Their Hawkeye app + LiDAR creates a digital twin. Instant visuals: Customers see fixtures, outlets, and finishes placed before demo starts. AI workflow: Pricing, permitting, inventory, and scheduling are generated automatically. Full control: Employees, not subs, so every job is tracked and fed back into their AI system. After 300,000+ jobs, they donโ€™t guess. They know. The founderโ€™s vision is bold: rehab projects purchased like Amazon shopping. Scan โ†’ design โ†’ schedule โ†’ checkout. Can You Replicate This Today? You donโ€™t need a huge IT budget to build something like this now. Off-the-shelf tools cover most of the workflow: Scan & Visualize: iPad Pro + Magicplan, Matterport, or Canvas; design in SketchUp, Cedreo, or RoomSketcher Project Management & Estimates: Houzz Pro, Buildern, BuildTools, or Jobber All-in-One Contender: Houzz Pro comes closest to โ€œeverything in one placeโ€ with 3D design, estimates, scheduling, and client dashboards AI Layer: Add Custom ChatGPT to generate scopes, estimates, and material lists instantly This is one way we can start capturing the data weโ€™re currently leaving buried in our heads. This is the future of renovations. What do you think?
Pricing / Revenue ManagementAI / Automation / TechOperations / Property ManagementReal Estate (general)

View original on LinkedIn

โ† Back to writing