Writing ยท Pricing / Revenue Management
๐๐บ๐ฎ๐ด๐ถ๐ป๐ฒ ๐ฏ๐๐๐ถ๐ป๐ด ๐ฎ ๐ฟ๐ฒ๐ต๐ฎ๐ฏ ๐น๐ถ๐ธ๐ฒ ๐ฎ๐ฑ๐ฑ๐ถ๐ป๐ด ๐๐ผ ๐ฎ ๐ฆ๐ต๐ผ๐ฝ๐ฝ๐ถ๐ป๐ด ๐๐ฎ๐ฟ๐. ๐ง๐ต๐ฎ๐โ๐ ๐๐ต๐ฎ๐โ๐ ๐ฐ๐ผ๐บ๐ถ๐ป๐ด.
I remember a property we had in downtown Nashville.
It was an older building, and we were renovating the bathrooms. When we pulled off the vanities to connect new plumbing, the pipes inside the walls just crumbled. Every time we touched them, they fell apart.
We had contingency in the budget, so we were fine. But the lesson stuck: with buildings of that vintage, I now assume the pipes behind the walls are shot. If I can check during due diligence, I do.
That experience made me think about the hidden value of data.
The knowledge from all those renovations is sitting in my headโbut itโs not in a database I can pull down, share and use. And thatโs a waste.
Which brings me to West Shore Home.
Theyโve scaled to nearly $1B in revenue by turning messy, custom bathroom remodels into a repeatable system:
Scan in minutes: Their Hawkeye app + LiDAR creates a digital twin.
Instant visuals: Customers see fixtures, outlets, and finishes placed before demo starts.
AI workflow: Pricing, permitting, inventory, and scheduling are generated automatically.
Full control: Employees, not subs, so every job is tracked and fed back into their AI system.
After 300,000+ jobs, they donโt guess. They know.
The founderโs vision is bold: rehab projects purchased like Amazon shopping. Scan โ design โ schedule โ checkout.
Can You Replicate This Today?
You donโt need a huge IT budget to build something like this now. Off-the-shelf tools cover most of the workflow:
Scan & Visualize: iPad Pro + Magicplan, Matterport, or Canvas; design in SketchUp, Cedreo, or RoomSketcher
Project Management & Estimates: Houzz Pro, Buildern, BuildTools, or Jobber
All-in-One Contender: Houzz Pro comes closest to โeverything in one placeโ with 3D design, estimates, scheduling, and client dashboards
AI Layer: Add Custom ChatGPT to generate scopes, estimates, and material lists instantly
This is one way we can start capturing the data weโre currently leaving buried in our heads.
This is the future of renovations. What do you think?