''Ideas are just a multiplier of execution. It’s so funny when I hear people being so protective of ideas (especially people who want me to sign a non-disclosure agreement before they tell me about the simplest ideas). To me, ideas are worth nothing unless they are executed. They are just a multiplier. Execution is worth millions. Explanation: Awful idea = -1 Weak idea = 1 So-so idea = 5 Good idea = 10 Great idea = 15 Brilliant idea = 20 No execution = $1 Weak execution = $1,000 So-so execution = $10,000 Good execution = $100,000 Great execution = $1,000,000 Brilliant execution = $10,000,000 To make a business, you need to multiply the two components. The most brilliant idea, with no execution, is worth $20. The most brilliant idea takes great execution to be worth $200,000,000. That’s why I don’t want to hear people’s ideas. I’m not interested until I see their execution.'' -Anything You Want Derek Sivers