How a $50 Million Broker Quietly Turned AI Into His New Assistant Ryan Serhant, best known from Million Dollar Listing, isn’t just selling penthouses anymore. He’s building an AI system inside his brokerage. His team at Serhant Technologies built a platform called S.MPLE. It’s designed to handle the daily work that slows agents down. Here’s what it actually does: • Writes follow-up emails and personal notes to clients using stored preferences and past conversations. • Pulls comps and market data automatically into property analyses and proposals. • Updates the CRM with call notes, pipeline changes, and next actions without the agent needing to log in. • Drafts listing descriptions and newsletters that match the broker’s tone and property details. • Connects to multiple AI models (OpenAI, Anthropic, and others) depending on the task, acting like a digital operations hub. Over 90% of Serhant’s 1,300 agents now use it. The goal isn’t to replace them, it’s to cut out the wasted time spent switching between a pile of apps just to keep a deal moving. Serhant uses AI to make his team faster, more organized, and more focused on what actually sells homes: human connection. If a luxury brokerage can turn AI into the center of its operations, imagine what will happen when the rest of the industry catches on. https://lnkd.in/eAmcygS8