𝐄𝐯𝐞𝐧 𝐠𝐫𝐞𝐚𝐭 𝐝𝐞𝐯𝐞𝐥𝐨𝐩𝐞𝐫𝐬 𝐥𝐨𝐬𝐞 𝐦𝐨𝐧𝐞𝐲. The Thompson Buckhead Hotel had: A respected sponsor team. A prime location. A brand-name operator. Delivered under budget and on time. Still failed. To all the new sponsors out there who believe your “X-factor” makes you immune—just wait. History has a way of humbling everyone. When stocks go down, you can sell. When real estate deals go bad, you get capital calls—throwing more money in just to avoid losing everything. Sometimes, there's no upside—only damage control. 📄 Full article in the comments.