𝐃𝐨 𝐲𝐨𝐮 𝐡𝐨𝐧𝐞𝐬𝐭𝐥𝐲 𝐛𝐞𝐥𝐢𝐞𝐯𝐞 𝐭𝐡𝐚𝐭 𝐃𝐫. 𝐏𝐡𝐢𝐥 𝐢𝐬 𝐭𝐡𝐞 𝐛𝐞𝐬𝐭, 𝐦𝐨𝐬𝐭 𝐡𝐢𝐠𝐡𝐥𝐲 𝐭𝐫𝐚𝐢𝐧𝐞𝐝 𝐩𝐬𝐲𝐜𝐡𝐨𝐥𝐨𝐠𝐢𝐬𝐭 𝐢𝐧 𝐀𝐦𝐞𝐫𝐢𝐜𝐚? 𝐇𝐞 𝐦𝐚𝐲 𝐧𝐨𝐭 𝐛𝐞 𝐭𝐡𝐞 𝐛𝐞𝐬𝐭, 𝐛𝐮𝐭 𝐡𝐞 𝐢𝐬 𝐜𝐞𝐫𝐭𝐚𝐢𝐧𝐥𝐲 𝐭𝐡𝐞 𝐛𝐞𝐬𝐭 𝐩𝐚𝐢𝐝—𝐞𝐚𝐫𝐧𝐢𝐧𝐠 𝟐𝟎, 𝟓𝟎, 𝐞𝐯𝐞𝐧 𝟏𝟎𝟎 𝐭𝐢𝐦𝐞𝐬 𝐦𝐨𝐫𝐞 𝐭𝐡𝐚𝐧 𝐨𝐭𝐡𝐞𝐫𝐬 𝐢𝐧 𝐡𝐢𝐬 𝐟𝐢𝐞𝐥𝐝. 𝐁𝐮𝐭 𝐭𝐡𝐞 𝐝𝐢𝐟𝐟𝐞𝐫𝐞𝐧𝐜𝐞 𝐛𝐞𝐭𝐰𝐞𝐞𝐧 𝐃𝐫. 𝐏𝐡𝐢𝐥 𝐚𝐧𝐝 𝐭𝐡𝐞 𝐚𝐯𝐞𝐫𝐚𝐠𝐞 𝐧𝐞𝐢𝐠𝐡𝐛𝐨𝐫𝐡𝐨𝐨𝐝 𝐬𝐡𝐫𝐢𝐧𝐤 𝐡𝐚𝐬 𝐧𝐨𝐭𝐡𝐢𝐧𝐠 𝐭𝐨 𝐝𝐨 𝐰𝐢𝐭𝐡 𝐡𝐢𝐬 𝐤𝐧𝐨𝐰𝐥𝐞𝐝𝐠𝐞 𝐨𝐫 𝐜𝐫𝐞𝐝𝐞𝐧𝐭𝐢𝐚𝐥𝐬. 𝐈𝐭 𝐡𝐚𝐬 𝐭𝐨 𝐝𝐨 𝐰𝐢𝐭𝐡 𝐡𝐢𝐬 𝐩𝐨𝐬𝐢𝐭𝐢𝐨𝐧𝐢𝐧𝐠, 𝐡𝐢𝐬 𝐬𝐮𝐩𝐞𝐫𝐢𝐨𝐫 𝐩𝐞𝐫𝐬𝐨𝐧𝐚𝐥 𝐛𝐫𝐚𝐧𝐝𝐢𝐧𝐠, 𝐚𝐧𝐝 𝐡𝐢𝐬 𝐰𝐢𝐥𝐥𝐢𝐧𝐠𝐧𝐞𝐬𝐬 𝐭𝐨 𝐭𝐞𝐥𝐥 𝐡𝐢𝐬 𝐨𝐰𝐧 𝐬𝐭𝐨𝐫𝐲. 𝐈𝐧 𝐬𝐡𝐨𝐫𝐭: 𝐈𝐭 𝐜𝐨𝐦𝐞𝐬 𝐟𝐫𝐨𝐦 𝐡𝐢𝐬 𝐯𝐢𝐬𝐢𝐛𝐢𝐥𝐢𝐭𝐲 𝐢𝐧 𝐭𝐡𝐞 𝐦𝐚𝐫𝐤𝐞𝐭𝐩𝐥𝐚𝐜𝐞." — Jay Abraham, The Sticking Point Solution Most businesses don’t struggle because they’re bad at what they do. They struggle because not enough people know they exist. There are better psychologists than Dr. Phil. There are better real estate investors than the big-name gurus. There are better restaurants than the ones packed every night. But the marketplace doesn’t reward the best. It rewards the best-known. That’s why advertising and marketing matter. If you’re running a business and hoping word-of-mouth alone will get you there, you’re leaving your success to chance. You don’t need to be the loudest voice—just a known voice. So the question isn’t are you good at what you do? The question is do enough people know about it?