Writing ยท Pricing / Revenue Management

2025-11-07
๐๐ฅ๐š๐œ๐ค๐ฌ๐ญ๐จ๐ง๐ž ๐‹๐จ๐ฌ๐ญ $๐Ÿ”๐ŸŽ๐ŸŽ๐Œ ๐๐ž๐ญ๐ญ๐ข๐ง๐  ๐“๐ก๐ž๐ฒ ๐‚๐จ๐ฎ๐ฅ๐ ๐…๐ข๐ฑ ๐–๐ก๐š๐ญ ๐“๐ก๐ž๐ฒ ๐ƒ๐ข๐๐งโ€™๐ญ ๐”๐ง๐๐ž๐ซ๐ฌ๐ญ๐š๐ง๐ Seven years ago, we looked hard at senior housing. We met with a local operator. We walked properties. We ran the numbers. Cap rates were compressed. The operational complexity was staggering. We passed. Not because the demographics were wrong. The โ€œsilver tsunamiโ€ was real. Not because the returns looked bad on paper. They looked fine. We passed because we werenโ€™t Senior Housing Operators. Senior housing isnโ€™t a real estate play. Itโ€™s a business play dressed in brick and mortar. Youโ€™re running an apartment inside a hotel inside a restaurant inside a medical clinic. Staffing. Food service. Health compliance. Resident care protocols. Thatโ€™s four distinct operations. Each with its own failure points. When cap rates compress, it usually means one of two things. Either informed operators see edge. Or uninformed capital is chasing story over substance. We knew which bucket we were in. Blackstone made the opposite call. In 2017, they dropped $1.8 billion on 90 senior housing properties. About 9,000 units across the U.S. They ran their standard playbook: buy it, fix it, sell it. They spent $100 million on upgrades. New appliances. Renovated dining areas. Pool and fitness center improvements. The formula works when fixing means capital. Renovations, repositioning, lease-up. It breaks when fixing means operations. Blackstone didnโ€™t operate the properties themselves. They relied on third-party operators. First Brookdale, then regional operators when that didnโ€™t work. You canโ€™t delegate circle of competence. Then the pandemic hit. Occupancy at one South Carolina property fell from 80% to 41%. Some residents died. Demand cratered. Costs spiked for safety equipment and procedures. Labor costs surged. Middle-market residents (their primary segment) couldnโ€™t absorb the price hikes needed to cover inflation. Those properties charge $3,500 to $6,000 a month. Tight margins. No pricing power. Blackstone had financed the deals with $1.2 billion in floating rate debt. When interest rates spiked, debt service ate whatever cash flow was left. They started selling in 2022. Some properties went for 70% below purchase price. Total damage: $600 million in losses. One of Blackstoneโ€™s worst bets in recent years. Blackstone had everything. Capital. Talent. Scale advantages. Access to the best third-party operators in the country. They still lost. Not because they were stupid. Because they played outside their circle of competence. Real estate investing and operating a business are different games. Blackstone knows how to buy undervalued assets and improve them. They donโ€™t know how to run food service operations, manage nursing staff, or navigate health compliance across 90 facilities. But being right about the macro doesnโ€™t mean you can execute the micro. https://lnkd.in/ebMVdf7h
Pricing / Revenue ManagementLeasing & ConversionCapital / Finance / InvestingOperations / Property ManagementHiring / People / LeadershipMindset / Mental Models / Decision MakingSales / NegotiationReal Estate (general)

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