Before you implement the latest marketing strategies for your new apartment community, ensure that the fundamentals are rock solid. This long list of basics includes crucial actions like returning phone calls, following up with leads, and consistent staff training. 𝐌𝐚𝐧𝐲 𝐚𝐝𝐯𝐚𝐧𝐜𝐞𝐝 𝐦𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠 𝐭𝐚𝐜𝐭𝐢𝐜𝐬 𝐝𝐢𝐬𝐜𝐮𝐬𝐬𝐞𝐝 𝐢𝐧 𝐢𝐧𝐝𝐮𝐬𝐭𝐫𝐲 𝐚𝐫𝐭𝐢𝐜𝐥𝐞𝐬 𝐜𝐚𝐧 𝐛𝐞 𝐡𝐢𝐠𝐡𝐥𝐲 𝐞𝐟𝐟𝐞𝐜𝐭𝐢𝐯𝐞, 𝐛𝐮𝐭 𝐭𝐡𝐞𝐲 𝐩𝐫𝐞𝐬𝐮𝐩𝐩𝐨𝐬𝐞 𝐭𝐡𝐚𝐭 𝐲𝐨𝐮𝐫 𝐭𝐞𝐚𝐦 𝐢𝐬 𝐚𝐥𝐫𝐞𝐚𝐝𝐲 𝐧𝐚𝐢𝐥𝐢𝐧𝐠 𝐭𝐡𝐞 𝐛𝐚𝐬𝐢𝐜𝐬. 𝐓𝐡𝐢𝐬 𝐬𝐡𝐨𝐮𝐥𝐝 𝐛𝐞 𝐚 𝐩𝐫𝐢𝐨𝐫𝐢𝐭𝐲 𝐟𝐨𝐫 𝐥𝐞𝐚𝐝𝐞𝐫𝐬𝐡𝐢𝐩 𝐢𝐧 𝐚𝐧𝐲 𝐧𝐞𝐰 𝐜𝐨𝐧𝐬𝐭𝐫𝐮𝐜𝐭𝐢𝐨𝐧 𝐥𝐞𝐚𝐬𝐞-𝐮𝐩. Here's a real-world example: We had a new construction property where leasing wasn't progressing as quickly as we hoped. We used a third-party manager with a significant ad budget and a solid social media presence. Yet, leasing was slow. We decided to call the leasing trailer on-site at various times during the week. Shockingly, we found that staff were often absent and not returning phone calls. The basics were being neglected. Once we addressed these issues, surprise, surprise—we leased up quickly. The moral of the story? Ensure your foundation is strong before building on it. 𝐌𝐚𝐬𝐭𝐞𝐫 𝐭𝐡𝐞 𝐛𝐚𝐬𝐢𝐜𝐬, 𝐚𝐧𝐝 𝐭𝐡𝐞 𝐫𝐞𝐬𝐭 𝐰𝐢𝐥𝐥 𝐟𝐨𝐥𝐥𝐨𝐰! https://lnkd.in/emwq6hTe