Are You Doing Enough With AI—Or Just Making Pale Chicken Wings? Woke up to this WSJ article on how Clorox is using AI to push Hidden Valley Ranch into more homes and more mouths. They’re not laying people off. They’re not building AGI. They’re just iterating ads faster—and learning along the way. See their first AI-generated image below… Chicken wings so pale, they looked like they ghosted the fryer. But they didn’t quit. They tweaked the prompt. Ran variations. Found their “Mad Libs” for flavor. Then scaled. Created their own prompt improver. Which made me ask the question I keep circling: Are we doing enough with AI—or just scratching the sauce🤪? How Industry Leaders Are Actually Using Gen-AI: Clorox - Generated ad variants + auto review summaries + image prompts via Pencil = More tests, lower costs, no layoffs (yet) Coca-Cola - “Create Real Magic” prompt toolkit for ads in every local market = Cut creative cost by 90% Morgan Stanley - GPT search for 100k+ research reports by 20k advisors = Saved 90 mins/day per advisor BMW - Built digital twin factories inside NVIDIA Omniverse = Cut launch times by 30% Nike - Text-to-image to 3D knitting for new sneaker uppers = Months to days dev cycles Delta App - based AI concierge handles rebooking + bundles flights, Ubers, hotels = Real-time traveler support Netflix AI - curated thumbnails and trailers tuned to user tastes = Higher watch rates Pfizer - AI drafts trial protocols, pre-fills FDA docs, flags gaps = Faster clinical timelines Unilever - In-store AI skincare tools for custom recs = Bigger baskets, smarter data None of this is theory. This is what it looks like when companies stop making excuses and start making weird toilet bombs.(Yes, it’s a new product AI help Clorox create) You don’t need a Chief AI Officer. You need curiosity, a laptop, and the courage to admit most of your workflows haven’t been touched—let alone tested—since ChatGPT showed up. If no one’s asked “Could AI do this better?” then you’re not optimizing. You’re preserving tradition. Don’t build a task force. Start with a task list. Pick one broken process and put it under the AI lens. Most companies aren’t behind on AI because of tech. They’re behind because no one’s willing to admit the current way is slow, bloated, or dumb. If anyone is interested, I used several different “Prompt Improvers”. Happy to share them, put “Improve” in comments and I will share them. We must be connected for me to share. 📎 Link to full WSJ article in first comment.