Writing · AI / Automation / Tech
AI in multifamily reminds me of the dot-com bubble days—everyone’s slapping ‘AI’ on their stuff. As much as I love new tech, let’s not forget the basics. The real winners? We won’t see them for a while. Many will waste time and money chasing the shiniest new tool, only to realize that what really holds back operations isn’t a lack of AI, but a lack of mastery in the fundamentals. Sometimes, all this tech can cost more than it saves.
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