Writing · Leasing & Conversion
AI Agents Are Coming… But Should You Let Them In Yet?
Everyone’s slapping “agentic AI” on their leasing platform like it’s 1999 and they just discovered the internet.
But let’s slow down.
You don’t get efficiency by automating dysfunction.
That’s not innovation. That’s just expensive denial. If your leasing funnel is broken — poor follow-up, vague scripts, weak tracking — AI doesn’t fix it. It just speeds it up. Now you have faster, more polite confusion.
Take Funnel. It already had a solid platform before the AI layer. Better than most standard PM software. The question isn’t whether agentic AI is cool...
How much of the performance lift came from the foundational toolset… versus the new AI wrapper?
Few are separating the two. Fewer are running proper tests.
Courtney (Cortland’s AI agent) handled 80,000 leads and booked 60,000 tours.
Sounds great. But…
She can’t answer multiple questions in an email.
She does make mistakes.
She still kicks complex issues to humans.
That’s not a leasing agent. That’s a polished autoresponder with scheduling powers. Useful? Yes. Game-changing? Not yet.
Error rates matter. Misunderstandings matter. Especially in housing, where tone, context, and clarity make or break trust. Ever scream at a voicemail assistant? Now imagine doing that with one of these AI Bots.
Before you overhaul your process with bots:
Run a small-scale controlled test.
Track not just speed, but conversion, retention, occupancy, payroll, and support burden. Get real user feedback. Get Numbers. Don't trust the vendor's data!
Ensure you have a controlled group with the same incentives, similar staffing levels, and proper training. The AI Bots must beat the control group - these deals must be in the same markets and similar in age, location, etc.
If the AI Bots don't beat the humans by a wide margin, you know it's just hype.
Watch for downstream effects: cancellations, confusion, and complaints.
Resist the urge for action without real testing.
I have chased many new shiny tech projects only to see that they do not match the sales demo.
Munger said, “Avoiding stupidity is easier than seeking brilliance.”
Slapping AI on your ops before fixing the basics? That’s a fast path to stupid.
In the future, these new features will be included in the basic property management systems you're already using.
What do you think about all this AI hype? I'd love to hear everyone's opinion on this mania. I am a big fan of AI and see its potential, but I also understand its pitfalls from daily use.
https://lnkd.in/ehQjrwm3