Accessibility is often treated like spinach—something we know is good but neglects until absolutely necessary. Yet, its true genius lies in creating a frictionless experience for all users. Small details like keyboard navigation or contrast ratios might sound minor, but they whisper to users: "We thought of you." Beyond legal compliance, accessibility is a hidden differentiator—a quiet way to show your community's values. And values in marketing are priceless. This is a great article on the topic. https://lnkd.in/eXHSVmvh