“81 percent of consumers use Google to check out a business before buying. That's up from 63 percent in 2020. Long ago buyers relied on word of mouth alone. Old-timers would say things like, “If you're gonna stay in business in this town, son, you better do right by the public!” Word of mouth traveled, but not as fast. Today we have computers and phones and internet connections. In seconds we see what others say, and we compare what other companies offer.” — Cashvertising Online: How to Use the Latest Findings in Buyer Psychology to Explode Your Online Ad Response by Drew Eric Whitman