𝟔𝟒 𝐜𝐥𝐢𝐜𝐤𝐬 𝐭𝐨 𝐛𝐮𝐲 𝐚 𝐓𝐞𝐬𝐥𝐚. 𝐇𝐨𝐰 𝐦𝐚𝐧𝐲 𝐭𝐨 𝐫𝐞𝐧𝐭 𝐲𝐨𝐮𝐫 𝐚𝐩𝐚𝐫𝐭𝐦𝐞𝐧𝐭? Reading "The Algorithm" by Jon McNeill last night. He walks in as Tesla's president. Counts the clicks to buy a car online. Sixty-four. Elon wants it cut. McNeill goes hunting. First move: collapse the customer set. Tesla had been treating buyers like snowflakes. McNeill's team finds two real types. Practical and performance. Two trims. Fewer choices. Lower build cost. Higher margin. Next move: the data entry. Name and SSN go in. Experian fills the rest. Last move: the financing. Long state-by-state legal disclosures everyone assumed were required. They weren't. Most states didn't mandate the language at all. One page replaced fifty. 64 clicks down to 10. Conversion went up. Build cost went down. Same buyer. Easier path. Now look at our industry. A typical online apartment application runs 40 to 60 fields across 8 to 12 screens. RentSpree's own walkthrough lists 14 steps. The applicant types their address twice, their employer twice, lists three references, uploads an ID, two pay stubs, and bank statements, and then gets handed off to TransUnion for a separate screening flow. Property-sector forms take 7.5 minutes on average to complete. Second-longest of any industry tracked by Zuko. Across all online forms, 55% of people who start them quit before finishing. Top reasons people quit: form length, security worries, and fields that feel pointless. None of this is about screening. Background checks, income verification, fair housing compliance, fraud prevention, all of it stays. The screening isn't the problem. The data entry is. Funnel Leasing, used by BH, Cortland, and Morgan Properties, gets a renter screened and leased in under 10 minutes from a phone. Plaid pulls income from the bank. The credit bureau verifies identity. Screening got stronger, not weaker. The applicant types almost nothing. Many owners are still running an application designed for the early 2000s. The data entry hasn't been audited in 20 years. How many of those 40 to 60 fields are actually load-bearing? How many are there because someone added them in 2014 and nobody audited? Going to count the clicks this week on my sites.